The project primarily envisages changes to the content and manner of presentation of warnings regarding the safety of the medicinal product in the advertisement of a drug to the public. In the opinion of the authors of the new regulation, in accordance with its rationale, the current regulations insufficiently attract the attention of the recipients of advertisements, so that the content of displayed or read messages in the advertisement does not reach patients properly. In the justification there was even a controversial thesis that "the phenomenon of a constant increase in the number of advertisements of medicinal products containing the warning, and thus its repetition, directed to the public via radio TV stations and other media" leads to "excessive and reckless consumption of medicinal products used in self-medication ”(although no studies have been cited to support this claim).
What solution to this problem is proposed by ...
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