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Holger Pfeiffer: We are at a very important moment for the pharmaceutical industry in Europe

MedExpress Team

Witold Laskowski

Published Sept. 24, 2024 10:11

Holger Pfeiffer: We are at a very important moment for the pharmaceutical industry in Europe - Header image
Holger Pfeiffer, president of Bayer in Poland, the Czech Republic, Slovakia and Hungary, and head of the Pharmaceuticals division in the region, talks about innovation, artificial intelligence, and EU law reform.

How often do you do research?

I try to do the most important tests as recommended-especially when it comes to male diseases, cardiovascular diseases. Although I sometimes skip appointments, I monitor the issue of research. I also try to eat consciously.

So by your example, you confirm that awareness is the most important issue in taking care of health.

Yes.

Turning to the topic of pharmaceutical companies: it seems to me that the most interesting topic is the creation of innovation. The main challenge is no longer rather the production of drugs that have been used for years in therapies, but innovation. What innovations is Bayer currently working on?

This is a very broad spectrum of solutions. We can look at them from both the technology and therapy side. Our goal is to increase health awareness as well as treatment innovation.

An example of the latter area is cell and gene therapy. These are very cutting-edge treatments for diseases and an area that is being intensively explored. There are thousands of ongoing clinical trials, conducted by companies. It is also an area with great potential, sometimes called the medicine of the future. The essence of these therapies is to target diseases at the cellula...

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