Why is skin hydration so important?
Adequate skin hydration is the foundation of a healthy and well-groomed complexion. Skin that is properly hydrated is less prone to irritation, wrinkles and loss of elasticity. Regular moisturization also helps maintain the skin's protective barrier, which prevents water loss and protects against the harmful effects of external factors such as pollution and UV radiation.
Aloe vera, known for its rich composition, has a multi-directional effect on the skin. First of all, it penetrates deeply, providing essential moisturizers, and thanks to its light texture, it is easily absorbed without leaving a greasy film. What's more, aloe vera has anti-inflammatory properties that effectively soothe irritation and redness, and it also supports the skin's regenerative processes, accelerating the healing of minor...
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